ID Ideas

Now that I need to come up with a new name and logo, let's start brainstorming a few ideas.

Thinking of a business identity can be difficult, especially as it requires a memorable, concise name that describes what you do, and a logo that clearly represents same.

There are many approaches to this. First up is the ultra-corporate look. Clean typeface, no colour, and perhaps a tossy slogan thrown in.

Too clinical. No interesting shapes, boring company name and clichéd slogan. Let's try again with a more interesting name. I still can't think of one so for this example I'll put four random letters together, like those burnt-out hippies The Beatles did with "NUJV":

'Graphic Arts' at least describes the business even if JKPX is totally meaningless. It might mean something if you really think about it but then it might not. One more try. If corporate branding seems too difficult for a one-man band, why not try to develop your own self as a brand, like Big Kev, Dick Smith or, dare I say it, Peter The Possum Man?

So, it's a bit stupid but I reckon you'll remember it and not the other two. Probably not the ideal choice for a serious graphic artist though.

In any case, the search for a new name continues...